There are so many ways to give back. Here are a few ideas to get some ideas flowing on how your business can give back:
1. Empower your team
2. Give the gift of time
3. Donate your services
4. Create a buzz
Get your followers involved! An entrepreneur I admire, Emily Grace Coaching, did this really effectively. She hosted a campaign on Facebook called 10 Days of Giving where, each day, $100 was up for donation and her followers had to vote to decide what organization got the money each day.
5. Box it up
If you have a physical location, place a donation box in the lobby or reception area. You could collect cat litter for the local shelter – people always forget to buy litter because toys and treats are more fun to buy – or maybe warm socks for the homeless shelter around the corner. There’s tons of ways you can get your clients and customers involved and make an impact.
6. Spread the word
Got a cause you love? Share their posts on social media to help them gain exposure, especially when they’re putting out a request for donations or have a cool event coming up.
7. Add an invoice option
Give your clients the opportunity to contribute to your favourite cause by adding an optional donation to your invoices (ie, “check this box to add a $5 donation to…”).
8. Pledge a percentage
9. Get crafty
There are lots of creative ways you can help. Because I know our local animal shelter is often running out of cat toys, I make simple toys made with just old tshirts and catnip.
If you’re a contracting company, or your staff are just particularly skilled, you might check in with an animal rescue to see if they need ramps built for dog training, or you might ask if an organization needs a bench or picnic table built.
If you’re an artist, you might give back by painting a mural to brighten up a community center.
10. Give a loan
Have you ever heard of Kiva? This is one of my favourite organizations to contribute to because it’s so engaging! Through Kiva, you can give microloans of $25 to those in need and you get to choose what projects you want to fund. For example, I recently lent $25 to Suyapa from Honduras, who needed a loan to buy a piece of land and a home for her family to live in.
I’d love to hear about how YOU give back! Please comment below with your favourite causes and additional ideas for ways your business can give back.
Psst… you may have noticed I love animals! If you’d like to make a donation to my favourite charity, SPCA St. John’s, please pop over here.