Earlier this month, I attended Social Media Camp in beautiful Victoria, British Columbia. Not only was I thrilled to get to expand my knowledge on one of my favourite subjects, but getting off of Newfoundland is just sooo good for the soul once in a while. I always love coming home, but sometimes you’ve just got to get away.
It was a fantastic conference and I totally geeked out. (I just freaking love learning!) I met a lot of people, gained some interesting perspectives and got lots of takeaways to bring home to my clients. So let me share a few with you, too!
Here are my top 5 takeaways from Social Media Camp 2017:
1. Podcasting is where it’s at
Podcasting can be intimidating. People think it’s incredibly technical and time-consuming, but it doesn’t have to be. And podcasting is an incredibly effective way to sell without selling.
Did you know that you have a WAY better chance of getting heard on podcasts than on YouTube? Every minute, 400 hours of content is being uploaded to YouTube. Insane, right?! Well, there are only 250,000 to 300,000 podcasts out there, and not all of those are active. So your chance of being found via iTunes is way better.
And 40% of US population listens to podcasts. That’s a lot of people! So, get on podcasts. Do it now. You don’t have to start your own if it isn’t in your marketing plan, but you should at least try and get interviewed by popular podcasts within your niche. That way, you’ll get introduced to someone else’s followers and start to build a relationship with them.
2. Be regimented with your livestreaming
Livestream is an incredibly powerful tool we have at our fingertips. Did you know that Facebook Lives get 135% greater organic reach than photo posts? So, hop to it! And livestream effectively by being regimented.
What I mean by this is making it a regular thing – give your audience a specific time and place to tune in each week in order to gain a regular following. Random livestreaming just doesn’t work as well. You can’t expect people to watch your broadcast if they don’t know when and where it’s going to happen. So, make a schedule, and advertise it. You might even want to include a promo for your livestream on your Facebook cover image, and in your Twitter and Instagram bios.
3. The biggest faux-pas on social media is not being social
Seriously… the old “if you build it they will come” attitude just doesn’t fly on social media. You have to actually be social. Get out there, get active and engage with people by this:
- Turn off your auto-responders. They’re gross.
- Reply to all comments and questions – it affects how people will feel about your brand.
- Thank people for endorsements – for example, if someone tags your company in a Facebook recommendation thread, write them personally and offer them 10% off.
- Find out where your audience is and move with them as they go from platform to platform.
- Facilitate Twitter Talks using relevant hashtags.
- And always add value. And then add some more.
4. Stop avoiding LinkedIn
I’m guilty of it and maybe you are, too. There are so many social platforms to be on that we get maxed out, but LinkedIn can be a great tool to build credibility. Do that by making your profile background professional and branded (and include contact info), add media to your profile, include CTA’s (calls to action), and write articles. Share value on LinkedIn just like any other platform by using the Publisher tool. And if you write an article on LinkedIn, be sure to include a bio at the end.
5. Selfies do have value after all
We’ve all been annoyed by the constant flow of selfies on our Facebook walls… Maybe I don’t need to see 87 duck-faced photos of you after you got a new haircut, but wait! Selfies actually can serve an important purpose.
Ramona Pringle opened my eyes to this during her talk called “Power to the People”. We are living in the most empowering age right now. Why? Because of social media. Social platforms allow us to tell our own stories, ones that aren’t being filtered by traditional media. Your selfies, tweets, and livestreams are all incredibly powerful tools to tell your own story. So, how you want to be represented is how you can represent yourself; you don’t have to go through gatekeepers any longer.
So, are you using this source of empowerment to your advantage? Go out and tell your story! It’s what will connect you to your audience.
And there you have it, folks. I sincerely hope these tidbits are useful to you.
I dream of having an endless budget to travel all over the globe attending conferences and training events. Nothing gets me more amped up about my business! So, if you ever want to pay me to go learn on your behalf, just let me know 😉
Happy entrepreneuring, everyone! Shine bright.