If your blog aesthetic is anything like mine, vertical images just don’t work. However, they’re necessary if you want to rock Pinterest marketing!
Using Pinterest is an awesome way to get your blog posts seen but frankly, no one’s going to touch your pins if they’re ugly and not optimized for the platform.
So, what do we do about it? We use a simple line of code to hide vertical images within your posts so they don’t mess with the flow or aesthetic, but allow readers to pin (and repin!) your content beautifully.
Take a look at the images from one of my recent posts, Why You Should Hire a VA Instead of an Employee, and tell me which of these you’re most likely to pin:
The purple one, right?
Sure, the image with the yellow bar is okay but the text is hard to read; that’s the feature image that shows up only on the main page of LanternSupport.com so viewers can preview my popular posts. And the horizontal image with the red bar (my post header) is too small, right? Exactly.
The purple image is optimized for Pinterest. It’s eye-catching, has big, bold text and has a catchy title. I’ve hidden it within my post just for pinning purposes. And now I’m going to teach you how to do the same in 3 easy steps.
So, let’s get you rolling!
It’s going to take a little bit of coding, but don’t worry. It’s easy!
Step 1) Upload the pinnable image to your blog post
I like to put it at the end of the post so I always know where to find it. The size of the image doesn’t matter, just slap it in there like this:
Step 2) Flip over to the text editor
When you’re in the text editor, scroll down to the bottom of the page and find your image code. It will look something like this:
Step 3) Add this piece of code
Now, just going to add this simple piece of code around your image code.
<div style=”display: none;”>YOUR IMAGE CODE</div>
The code will look like this now:
And POOF! Now your pinnable image will now be hidden within your post but will be visible when people hit “Pin”.
So, now that you know how to optimize your images for pinning, it’s time to get busy!
To market your blog on Pinterest, you’ve got to pin often and consistently. First, start by pinning your own new, beautifully optimized images. Make sure your board titles are clear and concise so people know what they’re looking at. Then, consider using a tool like BoardBooster to keep your boards busy. The more you post GOOD, pretty-looking content, the more your own pins will start getting seen. (Or, ya know, you could always hire a VA to set all of this up for you.)
Like this post? Please pin it 😉 And keep your eye on the blog for more tips like these that will help you and your business grow.
Happy pinning, everyone!